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However, the interesting bit about this article is the one showing the most profitable keywords i.e. the most clicked ones or the mid-priced ones which still enjoy quite a high click-rate/day. Honestly, I’m not sure if the figures are really correct and through my experience albeit limited, the highest value of clicks that a publisher can get hardly reaches more than US$5 and is more of the region of less than US$1!Therefore, I thought maybe Google pays according to the regions where they receive the clicks since Adwords offer geo-targeting as one of its features. Perhaps the above estimations are based on the weightage of the 4 regions, where internet penetration/usage are the highest:

- Tourism
- Insurance
- Home
- Education
- Technology
- Others
- Auto
- Finance
Average Cost/Click:



- Asia: $0.66
- Europe: $0.77
- North America: $0.95
- Oceania: $0.48
I’ve also done some individual graphs for each region, and here they are:
Adsense Keyword Analysis (AKA) Series:
- Expensive Keywords: Relevance to Adsense Publishers?
- Adsense Keywords Analysis: Asia
- Adsense Keywords Analysis: Europe
- Adsense Keywords Analysis: North America
- Adsense Keywords Analysis: Oceania
*Note, the information above is just the author’s theory and may not reflect the real rates Google is paying.
